To Maximize Creator Relationships, Brands Should Think Long-Term
As social media creators continue to play a bigger role in brands’ spending, marketers are…
Browsing: Creator Economy
Anticipation is growing for Greta Gerwig’s film, Barbie. Ahead of the July release, Andi Davids, global strategic business director at Bulletproof says the message is clear: Barbie is back.
From high street to high fashion, lemonade to loungewear, soft pile rugs to secret menus,…
AI-powered marketing and sales reach new heights with generative AI
AI technology has revolutionized marketing and sales; now, generative AI promises to disrupt the way…
How this coffee chain is preparing college students to be CEOs
Philadelphia’s Saxbys gives undergrads hands-on experience running locations near campus instead of classes for a…
Dave Eggers on Reimagining Books with His Bamboo Hardback, ‘The Eyes & the Impossible’
Have you ever imagined a book made out of bamboo? What about metal? Or how…
Lululemon’s brilliant dupe strategy should be duplicated by every brand
Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been…
Businesses report design skills are increasingly essential in every role
As we all become increasingly addicted to the content on our phones, shortening attention spans…
#NoFilter – how understanding attention can reframe brand building
Your brand may be your biggest asset. But, is it being harnessed as well as…
A New Approach to Building Your Personal Brand
Much of professional and personal success depends on persuading others to recognize your value. You…
How Defining a Brand Purpose Can Build Consumer Trust
Is it possible for companies to increase feelings of well-being in their consumers? Yes, if…