Donald Trump and the dying art of the courtroom sketch
Courtroom artists have long captured iconic moments in pencil and ink. But they’re part of…
Browsing: Creator Economy
Why the Bud Light boycott represents a new phase in anti-brand protests
The boycott has quickly morphed into a promotional event for ‘anti-woke’ brands. Branded is a weekly…
This A.I. Project Lets Your Hands Do the Talking
Deploying richer sign language ‘data’ All the world’s abuzz about A.I., which can translate whole…
‘The Spotify of Fashion’: A Look Inside the New Shopping Platform from the Founder of True Fit
These days it seems that facilitating discovery is the holy grail of ecommerce. Countless companies…
The Benefits of Experimental Design in Marketing
Before the advent of web testing, there weren’t many tools available to definitely measure whether…
Why Lemon8 is the social media app to watch this year
Lemon8 is the latest app on everyone’s lips. But did this new social media platform…
De-influencing: an opportunity or a threat for brands?
There is currently a lot of hype around the newest trend on social media platforms…
It takes a village: A look at the hidden teams behind successful creators
As much as creators create content because it’s their passion, the ones who are serious…
What these latest consumer affinity trends tell us about marketing in 2023
Consumer affinity across social media can reveal some surprising insights about how people shop and…
WHY TWITCH IS MAKING A MISTAKE WITH SUBSCRIPTIONS
A few weeks ago, we wrote about the Creator Economy and how it is parallel to the…