How an empowered creator economy is challenging marketers
Likes no longer equal success, authenticity sells and TikTok’s highest paid contributors just launched their…
Browsing: Creator Economy
How Gen Z and millennials are driving creator economy growth
What can brands can do to reach these younger consumers? Last month, SmartBrief explored how…
How a Netflix software engineer turned creator is pushing back against hustle culture
Mayuko Inoue left her career in Silicon Valley to focus on being a YouTuber full-time.…
Customers Want Personal Advisors, Not Advertisers
The expanding role of social and messaging apps should lead brands toward a one-to-one DTC…
Five predictions for the creator economy in 2022
The creator economy has exploded in recent years. But what’s next? There’s never been a…