‘Brands are exploring OTT properties for disruptive branding’
Bhairav Shanth, MD of ITW Consulting, on how OTT activations can enhance branding exercises In…
Browsing: Credit Cards
A New Decade of Marketing Has Begun: 3 Consumer Shifts That Require Change
The decade from 2010-2019 saw marketers adapt their strategies and tactics to keep up with…
3 Reasons Marketing Is The New Sales
Sales have long been regarded as the driving force of business — as they should, right? If you…
A New Card Ties Your Credit to Your Social Media Stats
Founded by Instagram and finance alums, Karat wants to be the black card in every…
The Hidden Threat to More Intelligent Marketing
“We all know women deserve less money than men, right?” If machines could talk, that…
The Top Airline Co-Branded Cards to Have in 2017
Most folks already know that if a particular airline sees a good chunk of your annual travel, it’s…
The mobile wallet could grow up to become a real marketing channel
Here are some of the hidden strengths of this keeper of coupons, credit cards and…