Omnichannel marketing in the new digital age
The pandemic and resulting economic impact have dramatically impacted how businesses are being run and…
Browsing: CRM
Chipotle’s CMO on how the brand quickly pivoted in response to coronavirus
Chris Brandt explains how the QSR changed its entire marketing plan in the past month,…
B2B Buyers Still Want the Human Touch – What’s a B2B Seller to Do?
The stakes of creating compelling customer experiences are higher than ever for B2B sellers —…
Don’t break the rules – become flexible and agile
I’ve read yet another good and insightful piece on success in digital transformation, which relies…
Five ways to take your marketing automation further with AI
AI could lead to an economic boost of $14 trillion in additional gross value added…
Why Open Banking Represents a Seismic Shift for Fintech
Open banking, a collaborative model in which banking data is shared with third-party players, is…
What happens when a marketing campaign is too successful?
New car, new market, new audience – when Volvo’s campaign was too successful How Volvo…
How to Find Value in Every Customer
Customers are not monolithic. There are high-value customers, low-value ones, and plenty who fall in…
6 Great Examples of Brands Using Twitter Effectively
Twitter may not be the flashiest or trendiest social network the past few years. It’s…
Brands That Use AI To Enhance Marketing (Infographic) 2018
We all know how marketing can enhance sales. However, enhancing marketing requires real skills and…