Ad Legend George Lois: Magazine Covers Are “Trash Today”
The iconic designer didn’t mince words in a recent interview, arguing that technology is “helping…
Browsing: CRM
How To Uncover Your Customer’s Hidden Needs
Honest feedback from your customers is the best way to improve any hiccups in your…
The State of Marketing Attribution and Measurement: Do You Measure Up? [Infographic]
A whopping 91% of marketers agree that measurement of their efforts is a top priority,…
Brand Positioning Strategy for the Modern Marketer: How Brands Use Consumer Psychology Today
Most marketers are familiar with the concept of brand positioning, and if you haven’t read…
What M&E Brands Need to Navigate a Multi-Screen World
“People spend money when and where they feel good.” This quote from Walt Disney, perhaps…
Healthcare Marketers’ Secret Weapon: The Phone [Infographic]
Healthcare marketers have a unique challenge, because people buy and use healthcare very differently from…
Four Steps to a Winning Lead-Generation Process [Infographic]
I’m sure this will come as a shock, but sometimes we marketers are guilty of…
Chatbots bring new income stream to ecommerce
Growing revenue is a constant battle for ecommerce websites. This can involve fine-tuning processes by…
How Will AI Affect Marketing Efforts?
Improvements in efficiency and personalization are expected More marketers are showing interest in artificial intelligence…
How to treat the seven symptoms of a broken sales and marketing relationship
Peter Strohkorb offers seven solutions for common misalignments between sales and marketing departments. I half-joke…