Generative AI for SMS Marketing and MMS Marketing
Marketing via SMS (short message service) or MMS (multimedia message service) is massively popular because…
Browsing: CTR
Email marketing metrics improve post-pandemic
Key email metrics improved during 2021 as the UK returned to some normality post-pandemic, with…
Automated Creative + Durex
Discover how Brandwatch insights helped Automated Creative and Reckitt smash campaign performance records. Durex wanted to…
Native could be your most powerful ads
With the arrival of social media platforms, such as Instagram, and other advances in technology,…
Moving past the click: four alternatives to CTR
CTR is a relic from the early days of digital advertising, says Tim Elkington, Chief…
3 Tips to Optimize Your Digital Ad Campaign
Advertisers often ask their SmartBrief account management team how to get the most out of…
Are Your Benchmarks Up to Date? How Digital Advertising Performance Standards Are Changing
The standards for advertising performance benchmarks are getting higher and higher, forcing many marketers to…
The ultimate B2B email marketing checklist
When it comes to digital marketing, email remains king. According to WordStream, 59% of B2B marketers…
The ultimate B2B email marketing checklist
When it comes to digital marketing, email remains king. According to WordStream, 59% of B2B marketers…
How Google aims to bring TV advertising into the 21st century
TV has traditionally been top of the food chain in terms of ad spend, but…