How video ad quality affects campaign performance on Facebook
How much time and money should you put into a video to get results? Contributor…
Browsing: CTR
WHICH ONLINE ADS PERFORM BEST?
Any advertiser setting out to get more clients or customers online wants to know which…
Building mobile audience segments via precise location data
Many mobile advertisers believe GPS location data can serve as the cookie for tracking real-time…
Five Small Business Marketing and Retention Trends and ideas for 2017
Traffic, acquisition, and sales have always been critical priorities for marketers. Yet customer retention also…
Is there a market for your product?
How To Validate Your Startup Idea You have a startup idea. Awesome. Thanks to Silicon…
In-app advertising: What is in it for publishers?
By now, we have all heard about how in-application advertising represents the next huge land…
Focusing on Cost-Per-Lead is Giving Marketers a False Sense of LinkedIn Success or Failure
Forrester reports that 99% of leads do not convert. LinkedIn reports that 87% of leads…