Representation of Asians in advertising images still lacking
More needs to be done to capture and represent Asian culture in advertising images, with…
Browsing: Culture
How One Need Motivates Your Employees AND Your Customers
Human beings have a powerful, instinctive need to belong. Abraham Maslow was the first to highlight…
WHY BIG COMPANIES STRUGGLE TO REINVENT THEMSELVES
Spoiler alert. It is not about their size. One of the most dangerous traps for…
How to Build a Brand—From Anywhere—by Embracing Your Surroundings
Mikko Koskinen, co-founder and head of brand for Kyrö distillery set in an old dairy…
The Future of Strategy
Future of Strategy 2020: opportunities in a post-pandemic world Strategists are in more demand than…
Engagement over Revenue
Engagement over revenue: How The New York Times has reoriented its events internationally Facing the…
The perfect anti-racism, anti-police-brutality ad for brands already exists
“Not a Gun” just needs the right brands to step up. One time when Anthony…
Who is tomorrow’s marketer?
The marketing skillset is changing rapidly; by prioritising upskilling, soft skills and implementing continuous learning,…
Innovating from necessity: The business-building imperative in the current crisis
The coronavirus crisis is a world-changing event. Here are early solutions and concrete steps leaders…
What I Learned At Saatchi & Saatchi Advertising
What I Learned At Saatchi & Saatchi Advertising – It Is Relevant Today I got…