Gen Z is better at recalling ad content than older consumers
Gen Z consumers are often considered to have lower attention spans than older generations, but…
Browsing: Customer Care
A CMO’s View: Hyundai outlines the social strategy driving its latest new car launch
CMO Dean Evans shares how the carmaker builds out its social campaigns and offers insight…
How a decade of Twitter schooled brands in immediate customer service
As Twitter clocks up its first decade, some brands are looking for more sophistication in…