For the Win: Using Connected Strategies to Gain a Competitive Advantage
In an increasingly competitive marketplace, it’s no longer good enough for company to sell a…
Browsing: Customer Centricity
How to Find Value in Every Customer
Customers are not monolithic. There are high-value customers, low-value ones, and plenty who fall in…
Why customer-centric businesses thrive – seven tips for brands to refocus
With shareholders breathing down the necks of established organisations, some can find it difficult to…
It’s a time to Re-Imagine!
Time to Re Imagine Business! And the time is now. As they say, ” The future is…
Five Lessons for All Marketers From the Departure of Coke’s CMO
Coca-Cola has decided to eliminate the position of CMO in its organization. Former CMO Marcos…