Is Your Customer Engagement Strategy Irritating Your Customers?
While customers are every brand’s top priority, most brands haven’t figured out how to engage…
Browsing: Customer engagement
How to Use Augmented Reality to Attract Customers [Animated Infographic]
Augmented reality can help your brand stand apart from the competition by offering interactive and…
The chief marketing officer as CEO of Marketing
This year’s Russell Reynolds survey and study of CMO leadership reported that there are record levels of…
‘Alexa: How will voice impact my mobile marketing?’
Don’t get left in the dust. Columnist Kristin Cronin believes that as voice continues its…
Five Ways Brands Are Screwing Up Customer Engagement: How You Can Get It Right
You’d think customer engagement wouldn’t be all that difficult. They’re customers, after all. They’re already…
Art versus science: getting the balance right in marketing
Cutting-edge analytics have shifted the focus of marketing from art to science. Amanda Taylor looks…
How brands are using Twitter’s ‘featured’ tweets tool
From dealing with pesky trolls to legitimate complaints and everything in between, socially savvy brands…
Content and Engagement
What Coca-Cola has learned from publishers In 2013, Coca-Cola took a risk: It replaced…
A Digital Dozen: 12 Traits Of The Truly Creative CMO
The rise of data-driven marketing might seem to suggest a corresponding decline in the value…
Daymond John’s 5 Best Tactics for Marketing a New Product
So you’ve identified a gap in the market, figured out how to fill it, and…