Not Sure How Much to Tip Your DoorDash Driver? That’s by Design
Consumers love the convenience of DoorDash, Uber Eats, and other delivery services that bring their…
Browsing: Customer experience
Consumer sentiments not matching up with marketers’ perceptions
There is a “drastic” disconnect between the customer experience and digital marketing strategies, according to…
Want to Leave a Lasting Impression on Customers? Don’t Forget the (Proverbial) Fireworks
Some of the most successful customer experiences end with a bang. Julian De Freitas provides three tips…
Hotels are Way Behind on Tech. These Brands Are Trying to Change That
Skift Take Hotel executives admit they’re late to the party when it comes to adopting…
See like a concierge: Ford’s massive transformation from product to experience
There are few industries where the notions of “concierge” and “buying experience” would be as…
Ray-Ban’s new sunglasses are inside out on purpose
Most lenses are convex. Ray-Ban’s new Reverse collection is concave. Here’s why. Look closely at…
AI-powered marketing and sales reach new heights with generative AI
AI technology has revolutionized marketing and sales; now, generative AI promises to disrupt the way…
Building a Great Customer Experience in the Metaverse
More and more firms are turning to the emergent metaverse as a way to reboot…
A Conversation With McDonald’s Tariq Hassan On ‘Brand Performance’ Marketing + The Future Of Consumer Empowerment
The most important building blocks for success in our post pandemic world continue to be…
Linking the customer experience to value
Many customer-experience transformations stall because leaders can’t show how these efforts create value. Patiently building…