How to use predictive marketing to personalize the email experience
Retail marketers are constantly asking themselves how they can get the products customers are most…
Browsing: Customer experience
The Lessons We Can All Learn From Sears’s Branding Blunders
Somehow, the tagline “Life. Well spent” just didn’t cut it. Here’s why. For Sears, the…
Down the garden path? Six ways for brands to blend martech with customer journeys
Heading in the right direction or down the garden path? It’s time to start using…
Choking on choice? Psychologists show why retailers should clear the shelves
Many retailers pride themselves on expansive ranges, but could an overwhelming availability of choices be…
HIT A PLATEAU? 3 THINGS THAT MIGHT BE MISSING FROM YOUR BRANDING
According to these experts, there are a few common culprits behind lackluster branding. Read on…
How Emotional Marketing Can Drive Business Growth
An image of an elegant Vermicular-brand Japanese rice cooker flashed on the screen at the…
No one cares about your logo
Let’s take some pressure off logos–they really don’t need to work so hard. Here’s what…
How to Integrate Brand and Culture (and Why You Should): ‘Fusion’ Author Denise Lee Yohn on Marketing Smarts [Podcast]
Length: 24:20 Transcript Download Podcast Save to Favorites Play the episode: Your browser does not…
The 5Ws of Experience-Driven Commerce [Infographic]
Only 17% of people say shopping is their primary purpose when they visit a brand’s…
The B2B Innovation Imperative
In his excellent article titled, An Open Letter to CEOs, Alex Osterwalder, co-founder of @Strategyzer, reported,…