Five Ways Brands Are Screwing Up Customer Engagement: How You Can Get It Right
You’d think customer engagement wouldn’t be all that difficult. They’re customers, after all. They’re already…
Browsing: Customer experience
What Can Brands Learn From The Banking And Finance Revolution?
We’re in the middle of a global banking and finance revolution. Consumer attitudes to banking…
The secret to lifetime customer loyalty lies in one key difference
If you want your customers to stick around, get a little personal. A friend was…
Why putting the customer first should be every transport brand’s priority
Kristen Vang looks at new CX developments by Qantas and how its innovative offerings give a…
Your Patiently..
Being patient-centric in a digitizing world From company headquarters, in the suburbs of Copenhagen, LEO…
Most powerful luxury branding strategy? Customer-facing retail sales staff
“Pay no attention to that man behind the curtain,” says the Wizard in an iconic…
Big Data is giving us too many ‘Spray and Pray’ solutions
Brands too often try to speak to everyone, creating 500 versions of creative and letting…
Why Everyone at Your Company Needs to Care About Customer Experience
We’ve all heard that Big Data, content marketing, mobile, or social are “the future of…
Why B2B Marketers Must Offer Customers a B2C Experience
Digital has raised the bar for everyone in B2B marketing. Today, the same people who…
3 digital marketing trends the customer-centric CMO must prepare for now
Rather than fearing the rapid changes afoot in digital marketing, columnist Mike Sands urges you…