Virtual Signalling: What virtual status can tell us about the future of brands
Consumers’ desire for entertainment, novelty and status can be realised just as effectively without the…
Browsing: Customer experience
Enter a new era in retail marketing
PRET A MANGER & THE RISE OF RETAIL SUBSCRIPTIONS Cafe chain Pret A Manger has launched its coffee subscription service in New York…
Tailored strategies win in the digital transformation
PHD’s Roxane Magbanua analyses how a targeted approach to digital experiences benefited some of this…
Five significant trends that point to marketing’s future
In two years, we won’t recognize our jobs in marketing. I believe the world is…
Tips for a Good Night’s Sleep for B2B CMOs
Like many other marketing and business leaders, I have had my fair share of sleepless…
YouGov Recommend Rankings 2021 MENA
Word of mouth is the most influential form of brand awareness and credibility, with people…
GET TO KNOW… Francesco Federico
Francesco Federico (Chief Marketing Officer, UK & Ireland at JLL) Francesco is a digital native…
How images of love and war can build brand loyalty
How Companies Cleverly Deploy Metaphors Southwest Airlines speaks a language of love, but for Palantir,…
How Can AI Help us Close CX Gaps?
By 2022, online spending is anticipated to top $1 trillion. Marketers need to find ways to…
Yannick Bolloré interview: ‘Havas is stronger now than before virus crisis’
Yannick Bolloré, the global chief executive of Havas, has said the recovery in advertising stock prices…