Personalized Customer Experiences Are Important—But Not At The Cost Of Data Privacy
Today’s retail brands are continuously searching for tools and solutions that will enable them to…
Browsing: Customer experiences
Exploring Digital Innovation Globally
Digital innovation has been at the forefront of the marketing experience for the last several…
Approaching Digital Transformation With a Marketing Mindset
Digital transformation efforts are often siloed in IT departments, but marketers should play a critical…
WPP CEO Mark Read outlines growth strategy
4 things you need to know about WPP’s growth strategy for a post-Covid world WPP…
5 Ways Marketers Can Gain an Edge With Machine Learning
Interpret and act on large amounts of information in a scalable way. It’s hard to…
Time, effort and expertise impede targeted marketing
Most marketers see data as the primary impediment to targeted marketing — and with good…
Brands need an augmented reality check – preparing for the tipping point
The augmented reality we see today is merely the tip of a forthcoming iceberg, according…
I Buy, Therefore I Am: The Psychology Behind Why We Choose Our Favorite Brands
What do the shoes you wear, the coffee you drink, and the car you drive…
A crucial paradigm for a changing world
(Why effective branding might become more important than ever.) By the year 2020, roughly 30…
Ustwo Rethinks the Agency Business Model
For years creative agencies have sold design advice only. But now studios are rethinking this…