On and Off. Two Platforms, One Objective
Mack Weldon CEO on Customer Loyalty and Creating a Captivating Offline Retail Strategy Having experienced…
Browsing: Customer Loyalty
The role of news brands in multi-media campaigns
News brands affect behaviour change at two key points in the buying journey, according to…
Every Little Helps: How to use data to create an emotional connection
Tesco has been one of the UK’s biggest retailers for nearly forty years. One of…
4 Ways in which your brand can take a stand
4 Ways to Drive Performance with Corporate-Consumer Value Alignment Companies were often hesitant to speak…
How Speed Affects Your Website (Infographic)
Speed is essential. There is no denying that a quick, nimble web page trumps a…
Here’s why loyalty needs to break the rules
Loyalty providers produce programs that are so cookie-cutter and permanently standardized that it’s nearly impossible…
3 ways brands can beat Amazon at the loyalty game
Amazon recently joined Apple in “the trillionaire club” when its valuation reached that coveted number.…
How to embrace brand culture through digital experiences
The retail industry is constantly evolving. Brick and mortar was once the only way to…
Don’t Let Bad Creative Ruin Good Data
Opinion: Marketers still choose to show all consumers the same standard ad This is truly…
Customer Success: The Third Growth Engine of Business
Growth is getting harder. Customers have never had more options — from toothpaste brands to…