What you don’t know about NPS: A source of competitive advantage
Hussam Aldolaigan explains Net Promoter Score, and why he thinks marketers give it far less…
Browsing: Customer Loyalty
Brands in Crisis: 5 Questions With Interbrand CEO Jez Frampton
It seems that, with each new day, there’s a new brand in hot water for…
The secret to lifetime customer loyalty lies in one key difference
If you want your customers to stick around, get a little personal. A friend was…
10 Questions You Need To Ask When Building a Brand.
Does your business have what it takes to succeed in today’s increasingly competitive marketplace? If…
Is Personalization the New Buzz for 2017? (Infographic)
On social media, there are core metrics marketers are well aware of, from simple clicks…
If you are brand building, then reach for the EMOTE CONTROL!
A trend that is often overlooked in marketing is that everyones feels before they think and that the non rational emotional…
Why B2B Marketers Must Offer Customers a B2C Experience
Digital has raised the bar for everyone in B2B marketing. Today, the same people who…
Seven Ways Newsletter Marketing Still Works for Professional Services Providers
Marketing rules and tactics for providers of professional services (such as accountants, attorneys, physicians, and…
How Smart Hotels Use Messaging to Connect With Guests
Earlier this year, Skift proclaimed messaging as the “new language of the globe” and asked,…
Customers are lazy. Are marketers ready to pick up the slack?
When did it start? Ten, 11 or 12 years ago when marketers began, slowly, conceding…