Don’t find customers for your products; find products for your customers
Where there is customer pain, there is an opportunity for brands. Moving the needle from…
Browsing: Customers
Numerology and the Marketing Math!
Numerology and the Marketing Math: The 25 to 70% off enigma!Numerology: Definition:The branch of knowledge…
Allison Johnson, former CMO of PayPal, global marketing executive at Apple and Hewlett-Packard and a…
Eight Steps to Build Brand Loyalty
To build brand loyalty, serve your best customers better than your competitors do. Here are…
You Need Trust Creators, Not Content Creators
Price and trust. When you boil it down, these are the two levers brands have…
Five Tips for Making Company-Culture Videos That Captivate Your Customers’ Hearts (Article 2 of 3)
In a fleeting digital world, empathy toward customers is an invaluable asset. In turn, companies that fail…
How One Need Motivates Your Employees AND Your Customers
Human beings have a powerful, instinctive need to belong. Abraham Maslow was the first to highlight…
Prepare to Protect Your Customers’ Voices
Digital assistants are always listening, creating a significant security risk as the threat of voice-based…
The Role of Marketing Today: Understanding Shifting Customer Needs Suman Sarkar
Many believe that technology drives disruption, but technology is just an enabler. Customers drive disruption. These days,…
The Dark Side of Artificial Intelligence in Marketing
I spend an inordinate amount of time thinking about artificial intelligence and its applications for…