Nostalgia Is Not Enough: Why Consumers Abandon Legacy Brands
Earlier this month, Sears ended a nine-decade presence in Lincoln, Nebraska, when it closed its store at…
Browsing: Customers
Why Your Brand Plan Is More Important Than Your Business Plan
If people don’t know who you are and what you represent, they won’t do business…
All Customers Are Not Created Equal
Inspirational books and armchair advisors often make the mistake of taking simplistic memes and applying…
The Success Story of The Biggest Online Payment System {PayPal}
PayPal is a Revolutionary platform transformed the world of money service business. This infographic takes…
Martech and ad tech: Challenges and opportunities
What’s ahead for ad tech in the larger martech environment? Columnist Jim Yu lays out…
What we learned from SEO: The Movie
Have you ever wished for a nostalgic retrospective on the heyday of SEO, featuring some…
Engagement: the key to marketing when nobody wants to be marketed to
Listening, learning and engaging are the three steps to marketing success today. But it’s easier…
Facebook Updates Lookalike Audiences, Launches Value Optimization
Facebook released two new tools Monday to help marketers identify the consumers most likely to…
Revolution in the attention economy: putting the customer before the tech
Chris Rhyss Edwards says the biggest challenge with marketing technology is not the tech itself,…
How Companies Will Use Social Media In 2017
2016 brought the “reachpocalypse,” and much else besides. Here’s what comes next for the embattled…