The Marketing Psychology Behind Celebrity Endorsements
Celebrity endorsements sell products, even when the star outshines the brand. In a new study,…
Browsing: Daniel Craig
The economics of movie product placements
Today’s films are brimming with products from big-name brands. How exactly do these partnerships work?…
The golden age of product placement
Is the world of advertising about to come full circle, Faris Yakob wonders? The period…
James Bond Product Placement
The Definitive Timeline Of Brands In James Bond Movies
Making in film branding into an art
The Brands In Spectre — 007 Product Placement in James Bond’s 24th Film What if we…