Four cases for emotional intelligence in advertising
David Penn dives into the role of emotion in building and sustaining brands in a…
Browsing: Daniel Kahneman
Advertising fast and slow
Attention matters, argues Faris Yakob, but using it to its full potential is a case…
10 CEOs on the business books on their holiday wish lists
We asked leaders to share the books they’re most excited about giving—and getting—this holiday season.…
The future of advertising is rooted in the behavioral sciences
Dissecting an interview with Rory Sutherland, Ogilvy UK’s Vice Chairman and founder of its behavioral…
Cracking the Code on Brand Growth
The battle for business growth does not take place on the internet or on store…
5 Insights Into Human Behavior That Will Boost Your Sales and Marketing
You need to deal with people as they are. People are not rational. You can…
The brain lies – taking neurology in advertising to new heights
What do EEG, sailing meteorologists and the 2016 election have to teach marketers about prediction?…