Talking About Purpose Won’t Transform a Brand; These 5 Skills Will
From our work supporting leaders to deliver brand value through purpose, we’ve identified five skills…
Browsing: Danone
Humanity is as important as agility in business resilience
Crisis is a catalyst to change; today’s brand resilience was not born of face masks,…
‘Green Swans’ Will Kill Some Brands, Boost Others
Green Swans also take the world by surprise — because of their exponential character, and…
The truth about truth and authenticity – why some brands get it and others don’t
Spend an hour at any marketing conference and you’re sure to hear the word ‘authenticity’…