Branding February 8, 2021 0 How brand ‘personalities’ can impact sponsorship ROI Sports fans categorise brands as having different “personalities”, and understanding these perceptions can help marketers…
Advertising November 5, 2016 0 Ikea Strategy Ditches the Dream Home for the Daily Grind THE settings for the vignettes are workaday and unassuming: a living room where a man…