Personalized Customer Experiences Are Important—But Not At The Cost Of Data Privacy
Today’s retail brands are continuously searching for tools and solutions that will enable them to…
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To Maximize Creator Relationships, Brands Should Think Long-Term
As social media creators continue to play a bigger role in brands’ spending, marketers are…
Think Your Brand Has Stood The Test of Time? Think Again. Here’s Why You Need to Rebrand — And 4 Elements You Need to Pull It Off.
Gone are the days of a rebrand equating to a simple refresh of a company’s…
Why Reddit’s recent blackout could be a real problem for advertisers
Numerous communities on Reddit have gone dark, essentially taking themselves offline, in protest of how…
As AI spreads across the marketing landscape, data’s role will be key to success or danger
As artificial intelligence’s ubiquity intensifies pretty much anywhere you look across the marketing and media…
#NoFilter – how understanding attention can reframe brand building
Your brand may be your biggest asset. But, is it being harnessed as well as…
We’re primed for Web3 social media but builders must do this first
The CEO of Aptos Labs says the people working on Web3 social media have the…
Children’s Apps That Collect The Most Data, Visualized
Data is collected at every corner of the Internet, and by every free and paid…
Attention Applied: Time-in-view is the downfall of modern measurement
Professor Karen Nelson-Field, founder of Amplified Intelligence, joins WARC with a new bi-monthly column, Attention…
How marketers can benefit from “heat testing” Validating Product-Market Fit in the Real World
Since the invention of surveys in the 1930s, companies have used market research to size…