Retailers: The Time is Now for Enhanced Social Advertising
The ways consumers engage online—particularly how they shop via social media—continue to keep retailers on…
Browsing: Data Privacy
Why Brand Salience Is The Ultimate B2B Marketing Objective
Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and…
How to implement an actionable data ethics framework
Did you know your company’s data privacy practices can be a competitive differentiator? Usually, we…
‘There are no more excuses’: Advertisers try to overcome the fallacy of ethical media buying
Turns out, some advertisers will walk their talk on behaving ethically — to a point.…
This decade’s most important marketing question: What data rights do advertisers possess?
Google’s move to reduce advertisers’ visibility into search terms reporting raises big questions about data…
Why Consumers Are Willing to Share Personal Information on Smartphones
Nearly everyone has experienced some version of phubbing, a term to describe being snubbed by…
How you can use AI to create, not kill, value for your brand
The use of artificial intelligence in marketing is at a tipping point, suggests Alex Wilman.…
Advertising’s positive role in society gains recognition
Nearly half (46%) of British consumers believe advertising has a positive impact on society, while…
Brands must address ‘digital dilemma’ while taking a stand on social issues in 2020
More brands will be taking a stand on social issues in 2020 in response to…
Transformational Marketing and Future Branding
The marketing research analyst Gartner recently identified something that it calls the hype cycle. This is…