How Data Analytics Can Help Deliver Social Good
Innovations in data science are finding uses beyond business settings to bring effective solutions to…
Browsing: Data Science
How To Use Color To Prove Your Point, From A Data Viz Expert
The importance of color theory is a well-explored topic in art and design. But what…
The ‘Econometric Hero’ and five questions every CMO should ask about MMM
Facebook’s Tony Evans considers how Media Mix Modelling should be reinvented to reflect today’s marketing…
Virtual, equitable, and precise: The dean of Stanford’s medical school talks about what healthcare could be
Lloyd Minor discusses how genomics, data science, and technology—and a better understanding of behavioral and…
Making a hAIgh point !
This CEO’s Important Tip: “Nothing in AI Is Ever 100%” This post is part of…
Brand Relevance: How to Identify Untapped Opportunity
Is your brand relevant to the various audiences—customers, influencers, the media, others—you want to reach?…
The Real Threat to Business Schools from Artificial Intelligence
Artificial intelligence (AI) will change the way we learn and work in the near future. Nearly…
The ABCs of AI in Marketing
Artificial intelligence—you’ve heard the term, you know it’s a trend, you know you’re “supposed” to…
Tech Trends for B2B Marketers
Here are the Tech Trends for B2B Marketers that Gartner has identified for 2019. B2B marketing teams need…
Technology can increase the impact of marketing: Raja Rajamannar, Mastercard CMO
Rajamannar, the new President of World Federation of Advertisers, talks about the need to adapt…