What We Can All Learn From the New York Times’s Amazing Transformation
Over a decade ago, the newspaper industry as we know it was on its last…
Browsing: Data Scientists
How a steel plant in India tapped the value of data—and won global acclaim
By upskilling employees and innovating with analytics, Tata Steel’s plant in Kalinganagar, India, achieved performance…
Survive or Thrive? CEOs Must Invest Now in Marketing
When I was a teenager, a young friend who didn’t have his driver’s license “borrowed”…
Confessions of a data scientist: ‘Marketers don’t know what they’re asking for’
Like artificial intelligence or blockchain, data science is a popular buzzword in the industry. Marketers…
How social listening platforms have evolved through consolidation
Last week, Crimson Hexagon and Brandwatch announced they were merging. Same for Linkfluence and Scoop.it.…
Frito-Lay CMO says marketers need a listen-first mentality to be successful
Frito-Lay CMO Jennifer Saenz says listening to consumers is a top priority if you want…
6 ways ad agencies can thrive in an AI-first world
Machine learning and artificial intelligence (AI) will change the way search marketers do business. In…
At the Altar of the Future: How to Successfully Wed Creativity to Data
What does it mean to be human (and a marketer) in a world where even…
How AI Is Making Its Way Into Marketing
Artificial intelligence is firmly in the spotlight this year as global tech firms continue to…