Use customer insights and data to deliver better diversity and inclusion in advertising
Advertising hasn’t cracked the issues it faces around diversity and inclusion, but Majbritt Rijs has…
Browsing: Data
The Dark Side of Artificial Intelligence in Marketing
I spend an inordinate amount of time thinking about artificial intelligence and its applications for…
How Data-Driven Marketing Builds Trust
Data collection is core to marketing strategy, now more so than ever, allowing marketers to understand…
Brands, agencies seek ad efficiencies by going direct
Marketers Are Going Straight To Exchanges For Ultimate Data Transparency As marketers seek more transparency…
What Artificial Intelligence Means For Customer Loyalty Marketing
It seems like everyone is trying to identify how artificial intelligence (AI) can benefit their…
Shifting Influence: Micro-Influencers Prove That Influencer Marketing Is Far From Dead
The following is a guest post by Brett Zucker, CMO at Monotype. Chief Marketing Officers and their teams…
Why AI fluency is now mission critical for marketers
If an AI system for marketers had written this article instead of a mere human,…
Loyalty, Advocacy and Instant Lunch
A couple of months ago, I came across a t-shirt at Target that made me…
Google’s new tools aim to give advertisers real-time feedback on their ads
The new tools added to its Create with Google platform is all about testing, testing,…
Can the ‘Supercharged’ Consumer Save Retail?
At a time when many bricks-and-mortar retailers are going bust, one might question the value…