Experience strategists are the new brand guardians
The job of brand strategy expands from telling the brand story to building the brand…
Browsing: Data
How to Balance Marketing Automation and Personalization
For any strategy to be effective, it’s important to find a balance. Brands have embraced…
How to Create a Customer Journey Map to Optimize Your Campaigns
Remember the early days of getting directions online? You’d go to a site like MapQuest,…
Three key trends within marketing innovation
Real human insights, personalisation and the integration of voice are key trends in marketing innovation,…
Ad agency uprising for data-driven transformation is not far away
The world does not need ‘another’ advertising agency. Yes, but they do need an ‘other’…
On Social Media, Sell Your Brand, Not Your Stuff
A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement…
Every Little Helps: How to use data to create an emotional connection
Tesco has been one of the UK’s biggest retailers for nearly forty years. One of…
SPORTS DATA: MAKING BUNDESLIGA CLUBS EVEN BETTER
In our latest Focus: Tomorrow video, we find out how the DFL’s innovative measures work in a…
How six-second TV ads capture attention
Many of the dynamics influencing six-second television ad performance vary compared with longer commercials, according…
How to Build a Competitive Advantage for Your Brand with AI
Brands that rely on content marketing are in trouble. In 2018, only 37% of B2B…