Four things every young (and not so young!) planner needs to be doing more of…
Planning is still about being a catalyst for creativity but the context in which Planners…
Browsing: Data
The future of OOH media through a commercial lens
WARC asked Stefan Lameire, until recently Chief Customer and Revenue Officer at Clear Channel International, to predict…
20 Ways to Bust Through the Digital Noise With a More Human, Relevant Brand
Building a brand that’s relevant, memorable and valuable online requires a lot more than fancy…
How to unlock marketing-led growth: Data, creativity, and credibility
Marketing has been on the front lines of the digital revolution, but the landscape has…
How DOOH Analytics Are Changing the Marketing Playbook?
Advertisers lose $51 million a day to ad fraud. Some 65 percent of people skip Online Video advertising…
Marketers need engineers with business chops
Swept up in a wave of digital transformation, today’s marketers are being asked to de-silo…
Joe Biden’s Simple but Pricey Facebook Ad Strategy: Target the Olds
Over 82 percent of the ads his campaign has purchased have been seen by voters…
Data and value – balancing brand interest with the need for consent
Data, value and consent – living in the embryonic age of privacy management In an…
Top CMO Challenges and Focus Areas for 2020
CMOs are consistently confident in their marketing technology (martech), innovation and personalization investments, according to…
Can Algorithms Diagnose Disease Better Than Doctors?
Artificial intelligence has major implications for medicine. Proponents say the technology holds great potential in…