How to Get Marketers to Think Like Salespeople… and Vice Versa
“Maybe ever’body in the whole damn world is scared of each other.” —Slim, to George,…
Browsing: Data
The Difference Between Machine Learning, Deep Learning and Science Fiction
With the world of artificial intelligence (AI) developing so rapidly, it’s not surprising that many…
Can social networks regain momentum in 2019?
“When you give everyone a voice and give people power, the system usually ends up…
Why Open Banking Represents a Seismic Shift for Fintech
Open banking, a collaborative model in which banking data is shared with third-party players, is…
The programmatic marketer’s 2019 checklist
The new year provides great motivation for marketers to breathe fresh air into dated media…
Did the data-driven era miss an exit?
If the focus is on the right data aligned to business strategies instead of the…
How to Create Compelling Visual Data
I recently watched a presenter share a compelling pitch about the impact that cognitive bias…
When Giving Means Losing: Do Charitable Promotions Pay Off?
When you’re checking out at the supermarket this holiday season, the cashier may ask if…
How Savvy CMOs Can Leverage Location In Their Marketing Mix
It’s hard to believe it’s only been about a decade since ads made the leap…
Here’s why loyalty needs to break the rules
Loyalty providers produce programs that are so cookie-cutter and permanently standardized that it’s nearly impossible…