Down the garden path? Six ways for brands to blend martech with customer journeys
Heading in the right direction or down the garden path? It’s time to start using…
Browsing: Data
The brain lies – taking neurology in advertising to new heights
What do EEG, sailing meteorologists and the 2016 election have to teach marketers about prediction?…
Shift Your Brand Perception – Rally Others to Tell Your Story
After reading my previous posts, you’re almost on your way to productively and energetically leveraging…
Advertising in Crisis: How the Turmoil Threatens All Media
The ad business today is far from what it once was. The traditional patterns of…
The people who get how Facebook works are also the most likely to leave it
44% of people aged 18 to 29 said they deleted the Facebook app from their…
How visual recognition is set to change advertising
Advertisers are beginning to explore the possibilities of technologies that identify the content of images…
Six sells – Adam Ferrier on attention, measurement and the six second ad
To clear up a year of experimentation with ad formats, Marketing speaks with Adam Ferrier about six-second…
Why Every Business Will Soon Be a Subscription Business
Everything you purchase — from transportation to entertainment to groceries — will soon come with…
The newest Forrester Wave on social listening platforms expresses disappointment in the category
The report says there are too few differentiators and not enough integrated use of the…
What Marketers Are Doing Wrong in Data Analytics
Companies gather and analyze data to fine-tune their operations, whether it’s to help them figure…