How Data.World Wants to Unify the Data World
Most organizations today know that data has value, but they are unable to extract its…
Browsing: Data
Study: Social media, email marketing are best for digital lead generation
Dive Brief: To achieve lead generation goals, 47% of marketers see social media as the…
Marketing Data Isn’t Just for Ads Anymore
What the marketing department knows can help the whole company make better decisions Digital transformation…
Can 40 Seconds of Compassion Make a Difference in Health Care?
Stephen Trzeciak, a critical care doctor at Cooper University Health Care in Camden, N.J., has worked long…
Mark Ritson: How ‘influencers’ made my arse a work of art
Influencer marketing suffers not just from the problems of fake followers and viewability, but from…
OOH is a poster boy for data and digital
Out-of-home advertising is enjoying a renaissance in many markets, as its newfound versatility, driven by…
Confessions of an Instagram Influencer
Success as an influencer requires a strong knowledge of digital marketing. Expertise in what you’re…
Data and trust – can we find a line between benefit and Big Brother?
How much is too much when it comes to data in marketing? Can we find…
Retail is alive and well: How brands are evolving for today’s consumer
In the past decade, we’ve seen a huge change in retail with the emergence of…
Is data really the new oil?
If data really is the new oil then it’s high time advertising started learning lessons…