THE DAWN OF MOBILE CONVENIENCE STORES—AND (MAYBE) FREE RIDES
SIX YEARS AFTER a startup called Uber made it easier than ever for anyone to make money driving…
Browsing: Data
Signing Away Our Lives on Facebook
The social media giant collects huge quantities of data to target advertising—and that has implications…
10 Genius Marketing Campaigns That Went Viral
From Ikea’s pee technology to a hilarious viral video from CarMax, these companies know how…
How to Drill Down Into Your Buyer Personas to Create Hyper-Targeted Content
Sometimes you intend to have your product appeal to one group; but then another group…
Is Amazon The Right Vehicle To Increase Sales For Your Startup?
For startup companies, resources are often tight. And for retail startups, gaining the capital and…
How better data management impacts business innovation
Successful retailers are data-driven retailers. The task of predicting consumer behavior, with an eye toward…
Making sense of the madness – agency partnerships, convergence and in-house models
Should you rethink your agency relationships? Being honest with yourself about your reasons and goals…
The 6 biggest myths about technology addiction
There are widespread problems related to technology–but addiction isn’t one of them, writes psychology professor…
Don’t Let Bad Creative Ruin Good Data
Opinion: Marketers still choose to show all consumers the same standard ad This is truly…
How TV Advertising is transforming
Innovation Is Fueling A Broadcast Renaissance At the 2017 IAB Annual Leadership Meeting, Marc Pritchard,…