In the Consumer-Driven Society, Direct-Brand Economy and OTT Lead to Innovation
Audience and companies are linked in this age of cutting-edge creative It started for me…
Browsing: Data
How Leading Brands Are Closing The Loop For Smarter In-House Programmatic Buying
Spoiler alert: This is not another list discussing the five or six reasons why you…
Ad Legend George Lois: Magazine Covers Are “Trash Today”
The iconic designer didn’t mince words in a recent interview, arguing that technology is “helping…
How to personalise brand content for higher engagement
3 strategies for content marketing personalization Personalization is one of the top features that consumers…
Brands that rely on Facebook face an uncertain future
This Startup Built Its Brand On Facebook. Now It Can Never Leave. While scrolling Facebook…
AGENCY OF THE FUTURE: SURVIVAL OF THE FITTEST
Two thousand eighteen is the new 1859, says Michael Kassan, MediaLink chairman and CEO. It…
Integrative Research: The Key to Successful Marketing in the Age of Customer Experience
The accelerating pace of disruption to business models means brands must be agile enough to…
Connatix launches Stories for Publishers to bring native Story units to mobile sites
Publishers can implement the format made popular by social networks on their own sites –…
The 4 Design Changes Facebook Should Really Make
And one really big caveat. Last week, news broke that the shady British company Cambridge…
What Is Li-Fi? The New Alternative To Wi-Fi
Li-Fi is likely to reshape the world in ways Wi-Fi didn’t, by transmitting data through…