Google brings AMP to email: What does this mean for email marketing?
Have you ever counted the number of premature obituaries you’ve read for email? The platform…
Browsing: Data
P&G’s Marc Pritchard calls for ‘fewer project managers’ at agencies as he vows to destroy ‘maze of complexity’
The archaic “Mad Men” model must end by stripping away anything that doesn’t add to…
Why data needs to play a bigger role in influencer marketing
Influencer marketing is in a state of constant evolution, and has as many fanatics as…
Boomers, Gen X pose different marketing challenges
Boomers, Gen X pose different marketing challenges Baby Boomers and Gen Xers are a generation…
Cannes Lions 2016: DDB’s Wendy Clark on Creativity and Diversity
Wendy Clark has been President and CEO, DDB North America for just a few months…
Stop Drowning in Metrics and Optimize KPIs That Move the Needle
There are countless ways for a baseball team to win a game. Maybe it ends…
Ads That Don’t Overstep
The internet has dramatically expanded the modern marketer’s tool kit, in large part because of…
The State of Marketing Attribution and Measurement: Do You Measure Up? [Infographic]
A whopping 91% of marketers agree that measurement of their efforts is a top priority,…
What Blockchain Challenges Mean For Advertising
It’s easy to hear the enthusiasm in the voice of John Bates, director of product…
Social Media’s Ace in the Hole
Opinion: The overlooked mid-funnel is a critical piece of the customer journey Most brand marketing…