2018 Digital Marketing Plans: Budget and Tactic Trends
Most firms (93%) expect to increase their spend on digital marketing in 2018, according to recent research…
Browsing: Data
Qantas CMO on data-driven strategy and how the brand manages large data volumes
Marketing speaks with Stephanie Tully, executive manager brand and marketing and CMO at Qantas, about the…
AI Dominated 2017. Here’s What’s Coming Next
Experts predict where AI will go in 2018–and the role designers are destined to play.…
9 Big Design Trends That Will Shape 2018
Inclusiveness. Value. And super-powered AI. Everyone thought 2016 was bad. That was before 2017. Over…
At the Altar of the Future: How to Successfully Wed Creativity to Data
What does it mean to be human (and a marketer) in a world where even…
What M&E Brands Need to Navigate a Multi-Screen World
“People spend money when and where they feel good.” This quote from Walt Disney, perhaps…
5 marketing technology trends CMOs need to master for 2018
As we edge closer to 2018, columnist Jim Yu lays out five martech trends you’ll…
What’s your content marketing mission statement?
Content marketing is one digital tool that lives up to the hype. It’s an indispensable…
From Cookie Monster to Law & Order, 11 Brands Jumping Into Twitter’s New 280-Character Craze
The trend is not necessarily a good thing Twitter’s latest feature, allowing tweets to be 280-characters long…
Brands are using influencers on Musical.ly to reach teens
Musical.ly, a lip-syncing app that has more than 200 million mostly teen users, is focused…