Thinking mobile-first with Facebook’s head of marketing science
Marketing speaks with Steve Lockwood, head of marketing science at Facebook, about how advertisers can enhance their strategy,…
Browsing: Data
Are Marketers Missing Opportunities to Seize Consumer Micro-Moments?
We search the Web every day for things we need, things we want—tutorials, inspiration—and endless…
Design Thinking Needs To Think Bigger
Design thinking, as it was conceived 15 years ago, has outlived its usefulness. Enter systems…
Mark Ritson’s six superior forms of marketing intelligence
The ultimate resource for successful marketers is the right intelligence upon which successful strategies can…
The secret to lifetime customer loyalty lies in one key difference
If you want your customers to stick around, get a little personal. A friend was…
How brands, PR shops are investing in social media damage control
United and Pepsi Affairs Force Brands to Respect Social Media When Jason Marker, the new…
Data Reveals What Drives the Perfect Instagram Photo
This social media firm hacked its way to 30,000 percent growth. A photo may be…
‘SNAPCHAT’S AUDIENCE IS TOO YOUNG FOR US’ SAYS HEINEKEN AS IT BUILDS ITS MOBILE STRATEGY AROUND INSTAGRAM INSTEAD
As Snapchat’s age demographic matures, alcohol brands are beginning to take notice of its advertising…
The Best Marketers Read Minds
How to hear the unspoken stories your customers tell themselves. Talent agencies are a strange…
In-Car Advertising: GM, IBM Pair Watson and OnStar to Deliver Brand Messages
Watson’s next marketing move? He wants to ride shotgun. General Motors and IBM today announced…