No more Death by PowerPoint
How Bono, Apple And LinkedIn Make Presentations Engaging And Memorable An estimated 350 PowerPoint presentations…
Browsing: Data
How to capitalise on competitive marketing intelligence
10 Tips for Efficiently Improving Your Competitive Intelligence When trying to get senior decision-makers in…
3 misconceptions about location-based services
The introduction of Pokémon Go and its viral location-based gameplay success is a prime example…
Marketing ROI: How to Get Actionable Insights From Google Analytics
Faster than marketing teams can keep up, today’s marketing content is often shared across social…
Why SEO and PPC Are More Effective Together
SEO and PPC are very different, but it’s time to stop thinking about them as…
Five Ways Marketing Analytics Is Broken (and How to Fix It)
Are you tired of spinning your wheels trying to see whether your marketing is working?…
Location based advertising gets a new fillip!
Snapchat Signs Data Deal With Foursquare for Better Targeted Geofilters Snapchat ads are getting a…
Valuing mobile marketing in an age of ad blocking
After much talk about it over the last few years, the use of big data…
‘Consumers Love When We Can Mess With Their Minds’: PepsiCo VP
Brands that are connecting at the speed of culture will win, said Adam Harter, PepsiCo’s VP…
Survey: 50% of brands, agencies still not talking about transparency
Auditor Finds Only Half Of Clients Have Discussed Transparency With Agency In the months since…