5 tech innovations I want to see in marketing
For marketers, innovation can bring about impressive opportunities (like the rise of social media), or…
Browsing: Data
CEO To-Do List: Talent Search, Content Management, Cope With Pace Of Change
Talent, adapting to the pace of change and managing content flow across multiple platforms are…
Why marketing is critical for health care plans
This post is sponsored by LexisNexis Risk Solutions. With the rise of increased data and…
3 Ways to Use Google Analytics to Evaluate Your Audience
Does your business use multiple social media platforms? Wondering where you can make improvements? With…
Making the case for social media’s marketing value
The hot topic of day two of Social Media Week London was ‘proving the value…
Tuning in to video on demand
This post is sponsored by Canoe. As more people watch their favorite shows through video…
Out-Of-Home Advertising Experiencing A Renaissance
When the Detroit Red Wings want to sell more tickets, celebrate marquis moments, or thank…
Why the Conversational Power of Podcasting Is the Future of Advertising
Medium’s simplicity drives engagement It’s been fascinating for me to observe how marketers and content…
A Digital Dozen: 12 Traits Of The Truly Creative CMO
The rise of data-driven marketing might seem to suggest a corresponding decline in the value…
Go for the Email Gold by Using These Winning Strategies [Infographic]
Win more business by using these medal-worthy email marketing strategies. “Use demographic and location data…