GOOGLE CON GAME: THE SEQUEL.
One thing you gotta say about Google – these guys have balls. A couple of…
Browsing: Data
Digital CX Drives Marketing Makeover
Whatever marketers were doing before the pandemic is likely no longer relevant, or at the…
The Subscriber-Focused Delivery Model:12 Lessons for Launching a Successful Subscription Offering
by Michael Mansard, Principal Director of Subscription Strategy, Zuora & Nick Cherrier, Senior Strategist, ZuoraIn a…
Business Is Personal
Let’s face it. People are sick and tired of being treated as part of a…
How To Use Color To Prove Your Point, From A Data Viz Expert
The importance of color theory is a well-explored topic in art and design. But what…
Why Marketing Maturity Needs to Be Top-of-Mind in Today’s Digital Landscape
Companies have adapted and leaned on digital strategies to connect internally and externally since the…
Tailored strategies win in the digital transformation
PHD’s Roxane Magbanua analyses how a targeted approach to digital experiences benefited some of this…
How Your B-to-B Marketing Strategy Can Pack an Emotional Punch
Everyone knows they have to understand their customer—the challenge is figuring out how to best…
How to unlock the value of your next B2B video marketing campaign
Azadeh Williams shares how B2B marketers can leverage video to bring campaigns to life and…
When AI Behaves Badly
Facebook faced a firestorm after its AI committed an “unacceptable error.” If Facebook’s AI, backed…