Is there a market for your product?
How To Validate Your Startup Idea You have a startup idea. Awesome. Thanks to Silicon…
Browsing: Data
The Links are all set
Getting native about Programmatic LinkedIn launched programmatic advertising at the end of June, intended to complement the…
3 digital marketing trends the customer-centric CMO must prepare for now
Rather than fearing the rapid changes afoot in digital marketing, columnist Mike Sands urges you…
Six secrets to true originality
Author and professor Adam Grant shares six tips on generating great ideas, including reframing your…
Data and creativity: fully committed, or just a fling?
Campaign and Quantcast bring together advertising’s finest to debate the future of data and creativity…
How To Use Color To Prove Your Point, From A Data Viz Expert
When working with large amounts of data, precision is key. The same is true of…
Customers are lazy. Are marketers ready to pick up the slack?
When did it start? Ten, 11 or 12 years ago when marketers began, slowly, conceding…
How to Build a Brand from Nothing
In Leo Widrich’s first few months as co-founder of Buffer, he wrote two to three…
The ad industry needs more Simon Cowells
Our industry used to be full of people who had an instinct, who just knew,…
In-app advertising: What is in it for publishers?
By now, we have all heard about how in-application advertising represents the next huge land…