Advertisers look to entice, not interrupt, consumers
Advertisers Try New Tactics to Break Through to Consumers Harry Li, a 26-year-old Atlanta native,…
Browsing: Data
Programming the marketing mind for programmatic
Marketers ‘need to lose their fear’ to better understand programmatic advertising says Shazam’s chief revenue…
7 Social Media Marketing Secrets No Marketer Wants to Admit
Talk to professional online marketers, and they’ll likely tell you about the raw power of…
Brandspeak: Why Grey Is The New Black for Keeping Media Out of the Red
The aging of the US population has been a cause for concern among media executives,…
Content, data and technology: Which matters more
Content, data, technology. Which has the biggest effect on achieving advertising greatness? https://youtu.be/e181IgXFDqA This is…
Trending: Your content, sir
By using data to get a fuller picture of their customers, brands have the ability…
It’s about the little things: the case for small data
Big data cannot truly provide insights into who we are and what we desire, Martin…
How Marketers Can Manage Data Better for a Single Customer View
Seven Data Questions Execs Should Ask Their Digital Marketing Teams Today, with digital marketing at…
Behind Visa’s digital marketing strategy
For Visa, Marketing Technology Is About Making Data Actionable eMarketer: How has the role of marketing…
Social Media Monitoring Versus Listening: Does It Matter?
A phone rings at your business. An agent answers, then makes a decision: either address…