Why brands need ‘cultural intelligence’
Traditional approaches to strategy underestimate, or ignore, the effects of cultural trends – but the…
Browsing: Data
CMO Predictions for 2021
Empathy, creativity, and connectivity will ignite purpose-driven experiences in 2021, according to chief marketing officers…
30+ smartphone apps you should delete before 2021
Start off the new year right by ruthlessly uninstalling apps that stress you out, play…
DEAR RYAN REYNOLDS: I HATE YOU. I LOVE YOU. IT’S COMPLICATED
TBWA/Chiat/Day’s Chris Beresford-Hill says a movie star can teach the industry a lot about advertising…
Account-based marketing: It’s not what you think it is
Digitas strategists Michelle Thomas and Charles Baker identify the seven areas to look for in…
Datathon Challenge: How to Boost Sales for a Global Retailer
Every time you take advantage of a discount, join a store’s loyalty program, or simply…
Marketing the Future: How Data Analytics Is Changing
Data analytics helps marketers learn about their customers with target precision, from the movies they…
How CMOs Must Evolve to Take Advantage of Artificial Intelligence
Marketers are drowning in data from dozens of sources: social monitoring, media monitoring, web analytics,…
Marketers – focus on your business, not the technology
Too many companies are obsessed by technology and data, yet few have experienced significant improvements…
How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic
As 2020 wore on, it became apparent that the coronavirus pandemic was a crisis that…