Raja Rajamannar: How technology and data killed marketing as we knew it
Marketers must be ready for a future that is shaped by everything from smart speakers…
Browsing: Data
How to Unleash the Power of Your Primal Brain (Episode 30)
https://youtu.be/ACM3PwEDn5U Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a…
How to Get Voters Off the Fence? With a Soft Touch
If you want to move a chair, just push it in the direction you want…
How Uber Eats and Chobani Leverage Real-Time Data to Inform Business Decisions
Marketers have had to be nimble as they navigate these uncertain times. Real-time data and…
The human element of data-led advertising
Tasneem Ali considers how marketers can bring the human element back to their advertising strategy…
ADVERTISING AND LOGIC
My semi-brilliant advertising career taught me a little something about successful business people. Many are…
Three steps to thinking human-first for Tech Service Designers
“We don’t just use a digital product or service, we feel it. More and more,…
Why brands need to think about journey orchestration
Brands need to start thinking differently about customer journeys if they are to deliver a…
Digital bananas – establishing a Fair Trade in digital advertising
There’s a growing acceptance that the digital advertising industry needs to change, but how? Damon…
This decade’s most important marketing question: What data rights do advertisers possess?
Google’s move to reduce advertisers’ visibility into search terms reporting raises big questions about data…