eBook: Upgrade your copy from filler to killer with Herschell Gordon Lewis
Delve into the works of the late great Herschell Gordon Lewis, AKA ‘The King of…
Browsing: David Ogilvy
How to Create Engaging Social Media Campaigns That Get Attention
Getting people’s attention on social media is more difficult than ever. Between content shock and ever-changing social-network algorithms,…
Branding and Design Are Inseparable: The Why, The How, and Two Examples
All businesses face a dilemma. They must stand out from their competition, interact with customers,…
The future of advertising is rooted in the behavioral sciences
Dissecting an interview with Rory Sutherland, Ogilvy UK’s Vice Chairman and founder of its behavioral…
From the Pope of Modern Advertising: His 10 Tenets for Copywriting Success…
In 1982, the French magazine Expansion named the 30 men who had contributed most to the Industrial…
12 Ways to Hook an Audience in 30 Seconds
Apply the famous advice “when you advertise fire-extinguishers, open with the fire” to your presentation.…
Advertising in Crisis: How the Turmoil Threatens All Media
The ad business today is far from what it once was. The traditional patterns of…
How to master copywriting for SEO
In 2018, you need to understand copywriting and SEO– and a whole lot more – to…
How to Create Engaging Social Media Campaigns That Get Attention
Getting people’s attention on social media is more difficult than ever. Getting people’s attention on…
Ritson on brand: pick an enemy and position against them. Hard.
A museum guide is showing people around a set of dusty old exhibits and there,…