DDB taps AI to quickly produce creative proposals
Dive Brief: DDB developed The Uncreative Agency, an AI-powered tool that generates a creative proposal…
Browsing: DDB
Is Elon Musk the engine of the Tesla brand?
“We don’t buy advertising,” tweeted Tesla chief executive officer Elon Musk in 2019. Note the…
The Unwritten Rules of Naming Your Business
You may not know it, but your industry has unwritten rules when it comes to…
Cannes Lions 2016: DDB’s Wendy Clark on Creativity and Diversity
Wendy Clark has been President and CEO, DDB North America for just a few months…
This Brand Strategy Can Make Your Startup Look Bigger Than It Is
When Leslie Ziegler joined the founding team of Rock Health in 2010, she had an enormous task ahead of…
Agencies: Going under the scanner
More Agency Reviews Expected This Year, Study Finds The relationship between advertisers and their agencies…