Which brands got the most value out of product placements in 2016?
Concave Brand Tracking has released its ‘Top 100 Brands in 2016 Movies’ product placement rankings.…
Browsing: Dell
Ritson on brand: pick an enemy and position against them. Hard.
A museum guide is showing people around a set of dusty old exhibits and there,…
Brands Will Be Less ‘Branded’ In 2017
It’s the marketing equivalent of spending an hour getting yourself to look like you just…
Brands struggling with the “for her” marketing approach
The end of ‘shrink it and pink it’: A history of advertisers missing the mark…
Preparing for an IoT future that could make big data look “tiny”
As the Internet of Things Grows, Don’t Underestimate Its Scale The success of Amazon’s Echo,…